For many years Flash has been the most popular format for banner ads that include rich media. Compared to static formats, in the right hands it was the perfect solution for driving high click through rates. But time has moved on and today it is no longer clear that Flash is the best solution. While GIF remains a good format to fall back on for static and animated banners, …
As a rule of thumb when Google speaks, webmasters listen.
Oddly enough, this doesn’t seem to be the case when it comes to Google’s recent steps in prioritising secure websites. Over a year ago Google announced its intentions to give better rankings to HTTPS sites, as they are more secure for their users. The response? Well, surprisingly, it has been lacklustre, …
If you have a website for your business, you may have thought about using SEO (Search Engine Optimisation) tactics to increase your ranking in search engine results. However, you may also have been left scratching your head, after making no progress at all. Consequently, you might have thought about hiring an SEO firm or freelancer to help you, …
