Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We can track and analyse revenue and sales and correlate these with our investment in PPC advertising in almost real time. At the next level we can identify the most effective keywords and …
For many years Flash has been the most popular format for banner ads that include rich media. Compared to static formats, in the right hands it was the perfect solution for driving high click through rates. But time has moved on and today it is no longer clear that Flash is the best solution. While GIF remains a good format to fall back on for static and animated banners, …
If you have a website for your business, you may have thought about using SEO (Search Engine Optimisation) tactics to increase your ranking in search engine results. However, you may also have been left scratching your head, after making no progress at all. Consequently, you might have thought about hiring an SEO firm or freelancer to help you, …
