Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We can track and analyse revenue and sales and correlate these with our investment in PPC advertising in almost real time. At the next level we can identify the most effective keywords and …
If you have a website for your business, you may have thought about using SEO (Search Engine Optimisation) tactics to increase your ranking in search engine results. However, you may also have been left scratching your head, after making no progress at all. Consequently, you might have thought about hiring an SEO firm or freelancer to help you, …
Picking a domain name is choosing your identity on the web. It is important to get this right, as it will be a part of your brand and therefore your business. This is how your clients and prospects will find you, and is the name that will be passed on to others when somebody talks about …
