Paid search advertising has several advantages over conventional advertising, but the one that really sets it apart is how readily it can be tracked. We can track and analyse revenue and sales and correlate these with our investment in PPC advertising in almost real time. At the next level we can identify the most effective keywords and …
For many years Flash has been the most popular format for banner ads that include rich media. Compared to static formats, in the right hands it was the perfect solution for driving high click through rates. But time has moved on and today it is no longer clear that Flash is the best solution. While GIF remains a good format to fall back on for static and animated banners, …
Picking a domain name is choosing your identity on the web. It is important to get this right, as it will be a part of your brand and therefore your business. This is how your clients and prospects will find you, and is the name that will be passed on to others when somebody talks about …
